
Booked & Busy
How Review Responses Drive New Business
May 21, 1:00 PM ET / 12:00 PM CT


Reviews aren’t just feedback — they’re your first impression.
With 96% of people comparing businesses before they buy, how you respond to reviews can seriously impact your bottom line.*
That’s why we’re bringing in Yelp’s Local Business Expert, Emily Washcovick. She’ll share simple, effective ways to manage your online reputation, make your reviews work for you, and build trust with both new and returning clients.
What you’ll learn:
- Easy ways to respond to reviews that build credibility—and double as marketing content.
- How to turn a critical review into a trust-building tool (86% of people say a customer-centric response makes all the difference).**
- Real-world tips and examples tailored for service-based businesses like yours.
- And more!
Speakers

Emily Washcovick
Local Business Expert, Yelp
*Based on a compensated survey conducted by Yelp in October 2024. Methodology used Comscore demographics and was based on people who reported having used Yelp in the prior 3 months.
**Material Survey 2023. This survey was fielded by Material among 2,000 people aged 18+ in the United States. The survey was conducted online during August 2023 and has a margin of error of +/- 2%. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results.