Pia Furchheim is Professor at the Center for Consumer Behavior and Co-Head of the Sustainability Marketing Research Center at the Department of General Management at ZHAW School of Management and Law. She also serves as Performance Area Manager for Research & Development/Services and is a member of the R&D/Services Committee. In addition to her work in teaching and executive education, she leads research and consulting projects with a focus on consumer behavior, market research, and particularly sustainability. She holds a doctorate from Chemnitz University of Technology and previously conducted postdoctoral research in marketing at the University of Lausanne. Her work has been published in journals such as Journal of Public Policy & Marketing, Journal of Marketing Management, Journal of the Association for Consumer Research, and Psychology & Marketing.

Martyna Maniak-Hüsser is Alumni Marketing Manager in the Marketing Department at ZHAW School of Management and Law. She develops and implements alumni engagement strategies, strengthening community building and supporting institutional positioning. Previously, she worked at CFA Society Switzerland leading initiatives in member engagement and strategic communications. She also served as a Research Associate at the Center for Corporate Responsibility and Sustainability (CCRS), University of Zurich (UZH). Martyna holds an Executive MBA in Innovation Management from EPFL and a Master’s degree in International Political Economy from King’s College London, with a focus on European integration.