Peter Coffee
VP for Strategic Research at salesforce.com
Peter Coffee is the Vice President for Strategic Research at Salesforce, with seventeen years at the company. He has represented Salesforce to customers, partners, and other stakeholders in 22 countries and more than 100 cities. Peter previously wrote for eighteen years at publications including eWEEK, PC Week, Computer Language and AI Expert. His most recent major publication is "Value and Risk in the Fourth Informational Revolution," released last year as a contribution to the Routledge Handbook of Risk Management and the Law. In earlier roles, Peter supported desktop computing and national-security AI applications at The Aerospace Corporation, and held project management positions at (what was then) Exxon Corporation in locations ranging from the Gulf of Mexico to the Arctic. He received his engineering degree at MIT in 1978, and an MBA from Pepperdine University in 1985; he has lectured at Stanford, CalTech, Harvard Business School, and both the Sloan School of Management and the Media Lab at MIT. He is co-founder and President of the Foundation for Intelligent Life on Earth, sponsoring work on climate change, conservation, STEAM education, and the exploration of earth and space.