Join us for an action-packed day of insights, discussions, and strategies at MEF’s Leadership Forum in Kuala Lumpur. Once again hosted at Sam Media’s beautiful office near KLCC Park, we will bring together industry leaders and experts to explore key trends and innovations in the mobile and digital ecosystem. Here’s what’s in store:
- Consumer Insights and Mobile Payments Trends: Kickstart the day with an engaging presentation on the latest findings from MEF’s Consumer Survey. Discover emerging trends in mobile payments and gain a regional market activity overview, supported by MCP Insight.
- Building Effective Partnerships in DCB: Dive into a panel discussion focused on strategies for fostering strong relationships among Mobile Network Operators (MNOs), service providers, and other stakeholders. Learn best practices for collaboration and explore how partnerships drive innovation and sustainable revenue streams using Direct Carrier Billing (DCB).
- Exploring Malaysia’s mVAS Market: Take a closer look at the vibrant Malaysian value-added services (mVAS) market. This session highlights popular content trends, effective marketing strategies, billing models, and user retention techniques that define this bustling mobile economy.
- Customer Care in Digital Subscriptions: Discover the often-overlooked role of customer care in mobile content subscriptions. This session will highlight how data-driven approaches can enhance customer satisfaction, reduce churn, and create a seamless subscription lifecycle that prioritizes retention and proactive care.
- RCS and the Future of Telecommunications in Southeast Asia: Uncover the transformative power of Rich Communication Services (RCS) in telecommunications, particularly in Southeast Asia. Learn how RCS enhances consumer engagement, drives innovation in business communications, and overcomes challenges like adoption, security, and interoperability.
- Creating a Trusted Subscription Journey: Join members of MEF’s DCB, Content & Advertising Working Group and leading anti-fraud solution providers to explore strategies for building consumer trust in subscription services and ensuring secure, seamless journeys.
- User Engagement as a KPI for Success: Conclude the day with a deep dive into user engagement as a critical KPI for mobile content subscription success. Explore strategies for boosting engagement through gamification, personalization, and dynamic experiences while driving growth and reducing churn.
