Passionate about illustration, concept art, and storytelling, Juan helps navigate the challenges of industrial design by connecting new technologies with the artistic analog tradition. The result: faster creative work and clearer communication with stakeholders.

Alberto has over 25 years’ experience in industrial design and is a founding partner of Curve ID. He has won many design awards including two IDEA awards, ID Magazine’s ‘Design Distinction’ and a Colombian Lapiz de Acero, in addition to being listed in TIME Magazine’s ‘Best Designs of the Year’. Alberto’s passion is encouraging and promoting product design in his home country of Colombia, where he has an active role advising Government bodies and education institutions.