Rachelle Ray
Chief Bakers Officer
As a marketing professional, I work with small and medium sized businesses to identify target clientele, develop communication strategies, and execute results-driven marketing campaigns. Within the architecture/engineering/construction industry, I excel at producing detailed proposals custom tailored to a specific client. My approach to the customization of proposal content has been proven to increase shortlist and win rates.
As a creative, I like to build things, to create structure and bring ideas to life. I crave order and organization, yet thrive on creative chaos. And so I've found myself in a "grey" area in the marketing world. I work alongside creatives, partner with the more business minded, and find ways to fill the communication gap between the two.
I've worked with clients on branding, fundraising, print design, social media, business development ventures, research (oh so much research!), and short and long term marketing strategies. I seek challenges, find thrills in solving problems, and like to keep things interesting by working on various types of projects.