Leslie Borrell
CEO & Founder, Carefully
Through her 20 years as a technology and product leader for industry leading companies including Etsy, Travelocity, and Thoughtworks Leslie has demonstrated a unique talent for building diverse, strong teams capable of solving complex problems with simple solutions and delivering above expectations.
She combines her deep understanding of agile values, engineering ethos, and practices that promote early delivery with her core values of empowerment and accountability to grow inspired teams.
Since shifting her focus to Carefully in 2020, Leslie has shown her flexibility and adaptability as she pivoted to a new role and industry.
First came the FamTech Founder Collaborative in 2020, where Leslie was invited as one of the early members and had the opportunity to build a robust network and nuanced understanding of the challenges and opportunities in the childcare space by interacting with advocates, founders, and experienced leaders.
In 2021, Carefully was one of 7 companies accepted into the start.coop accelerator for cooperatively owned businesses. In March of 2022, Leslie joined the inaugural cohort for the City Fellowship, a public private partnership between the NYC Economic Development Corp and Company Ventures supporting impact focused startups working to make NYC better.
Most recently, Leslie was selected as one of 50 founders into the Google for Startups Latino Founders fund, which gives her support and funding to focus on extending Carefully’s platform beyond consumers to support large communities, institutions, and employers with an inclusive and low cost option for supporting all parents and caregivers.
Leslie has always worked at the forefront of the technology industry, looking for the newest areas where she can adapt her experience, tackle new challenges, and expand her thinking.
Carefully is well aligned with that ongoing journey as she works to make the world better through mutualism, community and care.