Ying Li is an accomplished product leader with extensive experience in AI/ML, monetization, and growth, currently serving as a Product Management Lead at Meta. Over her four-year tenure, she has driven impactful initiatives across Messenger, Instagram Direct, and WhatsApp, enhancing business messaging and ads optimization. Prior to Meta, Ying held pivotal roles at Amazon, where she developed innovative visual search features leveraging AI/ML, and at Yahoo, where she led personal finance and cross-platform search projects. Her career spans diverse industries, including ad tech at Kika Tech and B2B software at 12twenty, where she managed product roadmaps, launched features, and contributed to significant business growth. Ying holds an MBA from UCLA Anderson and a Bachelor of Science in Economics and Finance from The University of Hong Kong. Fluent in English, Mandarin, and Cantonese, she combines her technical expertise with a global perspective to deliver exceptional product experiences.