Moonie Zhu
Co-founder & CEO of eTOC Group
Moonie has spent half her life in China and half in Germany, giving her a rare, firsthand understanding of both cultures and business environments. This unique perspective enables her to act as a true bridge between East and West.
With more than 16 years of experience in marketing, brand building, strategy, and e-commerce, she is a recognized expert in China’s retail, digital, innovation, and consumer landscape.
Moonie is not only an entrepreneur, but also a thought leader, speaker, and bestselling author. She shares her insights on China, business, and cross-cultural strategy with a large social media audience, influencing thousands of decision-makers.
As co-founder of eTOC Group, she helps international brands succeed in China and Chinese companies expand globally.