Michael Uschold
Senior Ontologist, Semantic Arts
Michael is a pioneer and leader in engineering and applying ontologies, with over 25 years of experience driving advancements in semantic technology. Known for his passion and commitment to delivering business value through cutting-edge innovation, he excels at distilling complex concepts into clear and actionable insights. With a strong background in enterprise applications, aerospace, and semantic advertising, Michael has served on numerous industrial and scientific advisory boards, bringing his expertise to research projects and journals. As a mentor, trainer, and sought-after speaker, he inspires professionals across industries to embrace semantic technology and its transformative potential.
Throughout his career, Michael has achieved numerous milestones. He co-pioneered the field of ontology engineering, collaborating with Michael Gruninger to develop a methodology that remains widely used today. At Boeing, he spearheaded the use of ontologies to achieve interoperability among product design tools, laying the groundwork for production implementations still in use. He also led the creation of the influential Enterprise Ontology, crafting formal definitions for key business concepts and co-authoring a widely cited paper with lasting impact. Additionally, Michael played a key role in developing a commercial-grade contextual advertising system, leveraging ontologies, linked data, natural language processing, and machine learning to surpass revenue targets by 200%. His specialties include applied research and development in ontologies, semantic web, autonomous systems, and knowledge management, where his work continues to shape the future of semantic technology.