Amber Cox
Chief Operating Officer and General Manager, Indiana Fever
Amber Cox, a 20+ year sports industry veteran, is Chief Operating Officer and General Manager of the Indiana Fever, overseeing day-to-day business operations and supporting roster construction and basketball operations. She joined after two and a half successful seasons as Chief Operating Officer of the Dallas Wings, where she led revenue-generating activities including ticket sales, marketing, communications/broadcasting, and community efforts. Before that, she led business operations for the Kansas City Current in their inaugural NWSL season. From 2016–2021, she was VP of Sports for the Connecticut Sun, helping grow revenue and player experience; the Sun reached the WNBA Finals in 2019 during her tenure. She previously served as Chief Marketing Officer for MLS’ Houston Dynamo and NWSL’s Dash, and as Associate Commissioner for Women’s Basketball at the BIG EAST Conference. Cox began her professional sports career with the Phoenix Mercury, rising to President & Chief Operating Officer. During her time with the Mercury, Cox was a part of two WNBA Championships (2007, 2009) and drafted Brittney Griner in 2013. Cox, a Missouri native, holds both a Bachelor of Arts and a Master of Business Administration from William Woods University in Fulton, Mo.