Name: Boosting ad revenue with first party signals: Daily Mail Ireland’s new strategy for better targeting
Start: 2024-10-23 15:00:00 +0100
End: 2024-10-23 15:45:00 +0100

Description Speakers

Speakers

Morika Georgieva

Moderator: Director of Customer Success at Permutive

Thomas Baart

Speaker: Customer Success Director, Permutive

Pia Frey

Speaker: Co-founder Opinary and CMO, Affinity Global

Doug Farrell

Speaker: Group Head of Digital Advertising Strategy, DMG Media Ireland

Hosted by

Permutive

Permutive’s Audience Activation Platform enables publishers, advertisers, and media owners to do business more safely and predictably by unifying, orchestrating, and connecting the digital advertising ecosystem. The platform collects, analyses, models, and integrates first-party data using patented Edge technology, enabling businesses to engage and monetise audiences easily and profitably.