Doina Popa
CEO at InnoTrue
Doina Popa is the Founder and CEO of InnoTrue, a transformation company operating at the intersection of AI, workforce capability, and human leadership.
Before founding InnoTrue, Doina held senior technology leadership roles including CTO at Capgemini and CIO at Barclays, where she led teams of over 250 people. She holds executive coaching credentials from ICF (PCC, ACTC), EMCC, and Hogan, and is also a Salesforce Certified Technical Architect — a rare combination of practical leadership experience, human development expertise, and deep technical authority.
Doina rebuilt her career from scratch more than once — navigating relocation, reinvention, and the reality of being underestimated — reaching top EMEA performance at Salesforce before moving into executive leadership. That journey is the foundation of her "Earned My Seat" philosophy: the belief that authentic authority is built, not granted, and that the leaders who will shape the AI era are those who invest in capability, not just credentials.
Through InnoTrue, she delivers executive coaching, organisational transformation work, and architecture programs — all designed for a world where human judgment and AI capability must work in concert.