A respected national PR leader, award-winning communicator and entrepreneur, Paula is the founder and president of Worthington PR & Story, as well as Noble Arrow, a new agency concept dedicated to serving not-for-profits. She's a strategic and creative thinker and storyteller at heart. In addition to growing her agencies she teaches in the Public Relations program at Mount Royal University and moonlights as a notable travel writer and photographer.

Luiza Campos brings over 20 years of expertise in brand strategy across North America. She has worked with diverse organizations and industries, from global giants like General Electric to start-ups and non-profits. In 2010, she founded marca strategy, a brand strategy studio committed to strengthening organizations by refining and amplifying their brand.

Digital marketing & AI strategist and trainer. With over 15 years in the digital marketing industry, I've helped businesses and non-profits across Canada to optimize their marketing strategies, navigate digital trends and make better use of AI. I teach marketing & AI at McMaster University & the Canadian Marketing Association.